It does not matter what type of business you are running these days, it needs to have a good marketing strategy. In this case, the focal point is a roofing contractor marketing campaign and the best ways to go about establishing one.
1. Get A Website
A roofing contractor marketing campaign without a website is going to be a disadvantage for the company. Given that everyone is shopping on the internet, or at the very least looking for things like roofing contractors, it would be ignorant to avoid online traffic.
If you want to make the most out of the campaign, you have to go where your clients are. And you’ll find them all over the Web.
2. Hire A Digital Marketing Agency
If you don’t feel like learning about websites and getting them off the ground, you can always use the services of a professional digital marketing agency.
These are people who work with marketing campaigns on a daily basis, and they stay up to date with all the latest trends. And when it comes to a roofing contractor marketing campaigns, they will get to know your market too.
The best part is that their services are typically very affordable. Chances are you won’t be spending nearly as much as you think, and you will probably see a good return on your investment.
3. Run Discount Promotions
If you have some experience in the roofing business, you’ll know that new homeowners spend quite a lot during the first six months. Why not aim discount campaigns at new homeowners in the vicinity? This is a great way to get your foot in the door and build a reputation.
4. Build A Portfolio
Always take a few pictures of the job once it is finished, because these pictures can serve as a portfolio. Add the date for good measure, and use these pictures throughout the campaign.
5. Offer A Reference List
Asking clients whether you can add them to your list of references is a powerful marketing tactic. Because you can use this list to win trust from new clients. If they can easily do a background check via your previous clients, it will spark several more.
However, you need to deliver a quality service at a competitive price if you want to keep those referrals coming in. And whatever you do, stick to a healthy budget for the marketing campaign.